Optus brings radio rivals together in rare Australia-wide promotion

Optus in conjunction with Nova, Austereo, Australian Radio Network (ARN) and mcm entertainment today announced a national radio promotion for its latest advertising campaign, 'Give Me the Simple Life'.

The mcm entertainment designed promotion is one of Australia's first cross radio network competitions. This project is a true exhibition of integration with several radio networks working together and will drive listeners to the website 'thesimplelife.com.au'. The promotion will also run across mcm's take40.com and thehothits.com.

The website will host Optus' new ad as well as behind the scenes footage from the shoot.

Listeners have the chance to win their share of $10 000 by going online and viewing the Optus ad and then matching the animals from the ad to the Australian artists - it is that simple! The stars include Tammin Sursok as a deer, Human Nature as the zebras and Doug Parkinson as the bear.

Stephen Cameron, Director of Optus Marketing said: "Simplicity is what Optus is all about. The promotion reflects the simplicity customers encounter when they choose Optus, the 'yes' brand."

Each radio network will tailor the campaign to suit their audience, through dedicated on-air spots, vox pops, Optus mobile pre paid give-away packs, competitions or on-street promotions.

"This campaign has been a great example of the power of combining not only national radio and interactive environments, but also combining the major radio networks to focus on the one goal," said Nathan Young, mcm entertainment, Business Manager.

"We are looking forward to seeing the effect of such a collaborative approach on the result."

The radio promotion launched on 26 August 2005 nationally. For full details visit www.thesimplelife.com.au

For more information:
Simone Bergholcs
Optus Corporate Affairs
Tel: (02) 9342 7850