Optus has today re-launched their YouTube channel www.youtube.com/optusyouchoose as part of an interactive social media campaign that celebrates choice.
Fronted by home-grown talent, Jay Lyon and Nicholas Potts (AKA Pottsy) from the band Tamarama, the Optus YouTube channel will help members of the public solve each others dilemmas in order to interact with each other in a unique way, and win fantastic prizes.
The YouTube concept invites the general public to comment on the posted videos - offering advice to others' conundrums such as a hairstyle or dating dilemma. Optus invites anyone to upload their own dilemma - be it big or small, dramatic or irrelevant - and ask for advice from the wider community. Tamarama have come on board to launch this campaign with a dilemma asking members of the YouTube community to help them select a creative direction.
Michael Smith, Managing Director, Optus Consumer said, "The Optus YouTube channel offers a quirky take on choice, engages and empowers young adults in the social media space, and allows them to create their own content."
Jay Lyon of Tamarama said of his dilemma, "It's all about the fans and public so for them to vote for what they want means we are delivering an album that is made and chosen by the people that matter!"
Other contributors to the launch of the project include social media expert Seamus Byrne who posts a dilemma about gaming, and trends commentator Gemma Crisp who explores a dilemma relating to the cringe clubs from New York.
There is an added incentive for YouTubers to become actively involved. By uploading their own dilemma and decision videos, they automatically qualify for the chance to win a $10,000 holiday package. And in a further celebration of choice the winner will be able to choose between an all expenses paid party for two in Fiji OR around the world flights for two.
Visit www.youtube.com/optusyouchoose to find out more. Competition ends 05/05/10 23.59 AES.
For further information or interview requests with Tamarama, please contact:
Jacqui Brady-Chapman
Bang PR
Phone: 02 9018 2222
Mobile: 0409 284 788
Email: jacqui@bangpr.com.au
About Optus
Optus is an Australian leader in integrated communications. The company specialises in a broad range of communications services including mobile, local, national and long distance telephony, business network services, internet and satellite services and subscription television. For more information please visit www.optus.com.au.
About Tamarama
Tamarama sold more than 20,000 copies of their EP 'Wonderland City' and recently signed to major label Universal Motown. After forming the five-piece band in New York, Tamarama decided to independently record a ten song EP titled 'Wonderland City'. They featured on Fearless Music TV and their video clip for their song 'Everything to Me', starring supermodels Miranda Kerr and Jessica Hart, has become a hit on YouTube and has been aired on MTV in Australia and the US.
Media contact:
Optus Corporate Affairs
Tel: (02) 8082 8432